Thursday, October 22, 2009

Fashionable Medical Bracelets for Kids

posted by: Mitch Zeltzer

Every so often you come across a company, product or service that you can't believe hasn't been around forever! Boomi's Beads was my most recent experience of this kind.

Boomi's Beads was founded by Sid Kroach and her sister Marcy. When Sid's son Griffin was just 18 months old he was diagnosed with Juvenile Diabetes. According to Sid: "We wanted a piece of jewelry that would notify an authority figure of his medical condition in an emergency situation. We were unable to find fun and fashionable medical i.d. that Griffin, an active toddler, would enjoy wearing. Hence Boomi's Beads was born."

Medical Bracelets that kids would be excited to wear! Brilliant!! How it took so long for someone to connect these dots boggles my mind, but I'm glad that Sid and Marcy had the vision to make it happen!

You can visit their website at: to purchase your very own Boomi's Beads. Best of all, a portion of all of Boomi's Beads is donated to several worthy organizations including JDRF, The Breast Cancer Society and Autism Awareness.

Watch the video below to meet Griffin, the inspiration behind a brilliant product!

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